But often companies make small mistakes with their web design that can negatively affect their UX. Business Matters Magazine recently picked out some of the top things to avoid and explained why they can have such a big impact on your users.
Among them is hidden features. The key with web design is always to make it easy for people to find what they’re looking for. You might not want your whole navigation bar showing all the time, but make sure it’s obvious how people can access it when they want it.
There’s some information, like contact details, that should always be obvious and easy to find. Try to approach your website from the perspective of a new customer. How will they get in touch with you if they have a query? Make it simple so they don’t give up and go elsewhere.
Brand consistency across your site is another essential. It will give your online presence a cohesive feel. Make sure that this ties in with your wider branding. You want to be instantly recognisable to consumers. Something as simple as sticking to the same colour palette and font is often all that’s required to achieve this.
In this day and age, where we’re using our phones for more and more tasks, websites need to be responsive. That means they’ll scale to fit the screen of the device they’re being viewed on. Always ask yourself how a design will appear on a smaller screen, and make sure you test it to ensure people have a seamless browsing experience.
An article for Forbes also talked about the need to simplify a website’s UX to give users an exceptional mobile browsing experience.
This goes beyond simply making sure a site is responsive, the news provider noted. It should involve asking how you can simplify your website and its content to make it easy to use on a mobile.
That includes shortening forms, ensuring your checkout process is convenient and providing very clear navigation paths to the most important sections of your site. If it’s possible to personalise some elements as well then so much the better.
It also highlighted the importance of having a clear call to action (CTA) on your website. This can improve your conversion rates when used correctly. Just pick one CTA and place it consistently throughout your site.
Think about what your returning customers are most likely to do. You want them to keep coming back to your business, so make things as simple as possible for them. “Loyal customers are often looking for convenience,” the website stated.
“They are familiar with your site and know what they need,” it added. Your web design should make it as easy as possible for them to fulfil that need.
Often, CTAs that are near personalised content perform well, so consider how you can incorporate the two into your website.
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