Prime Restaurant Branding

Getting the name right...

2bcreative were instrumental in getting the right name and identity for PRIME restaurant.


We had many name choices to talk through and discuss but in the end both client and 2bc knew we had to go with Prime. The new Steak & Seafood Restaurant on the banks of the River Ness, was opened early in 2018 and has gone from strength to strength since its re-brand. New signage, menus, window graphics and business cards were all in place well before launch day.

Prime is owned by Cru Holdings who also have Scotch & Rye, Bar One, Dows Bar & Bistro, The Keg and their latest addition High Spirits in Falkirk. A young company going places.