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It is essential to incorporate search engine optimisation (SEO) strategies into your business plan to enable growth, leads, and sales. Whether you implement SEO tactics yourself or hire a Digital marketing agency to do the work, it’s important to measure and track your SEO performance.
If you’ve put time and effort into creating appropriate content and found the best keywords to use, measuring your SEO performance will help you find the loopholes in your campaign. We have a look at the top metrics for measuring and tracking your SEO campaign.
Your search engine result page rankings (SERPs) will help you measure the health and performance of your SEO campaign. If your SERP ranking is high, then your campaign is performing well.
You can use platforms such as Moz or Ahrefs to track your SEO, simply by adding keywords for tracking, which will then monitor your rankings for those keywords over time. This is an important metric for SEO performance.
Another reliable metric is the traffic visiting your website. No traffic will mean few people are interested in your website. It’s essential to have a relevant website to keep traffic numbers high and help keep engaged with a greater number of customers.
However, numbers don’t matter in traffic unless they of high-quality and relevant. Using Google Analytics, you can focus on overall organic traffic.
The speed at which the pages on your website loads has become a popular metric. Google search will also give priority to websites that load faster, and customers will engage with business sites that give them access to the information they want quickly.
Along with this, it also improves user experience. Therefore, you need to check page speed and ensure it loads in 8 seconds or less.
Engagement measures the interaction with your website, and an engagement metric is considered vital. If, when measuring this, your site has a high bounce rate. Meaning visitors visit your site before immediately jumping to another website, then your engagement metric will suffer.
Higher engagement numbers mean your website is more relevant according to the target demographics. Landing page metrics can also track your SEO performance as they will let you know the number of people who then click on your website’s sales page.
Search visibility is how often your website is shown in the Google search results for your targeted keywords. It is also an equally important metric for measuring your SEO campaign performance. With high site visibility, you can draw in prospective clients.
Using SEO platforms and analytics, you can get suggestions on tweaks to be made to your website. Search engine visibility is known as impressions. When a customer visits your site through Google searches, it generates an impression.
It is always important to keep an open mind about what is going on in your SEO campaign. If you are implementing search engine optimisation strategies yourself, you should be aware of the gaps and accordingly work on that.
All of the metrics mentioned will help you measure and track your SEO campaign performance. If you don’t have time to follow all the things yourself, then hiring a marketing specialist can help you with your SEO performance tracking need.
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